The adidas Cloudfoam Pure “Wonder Quartz,” product code IG2423, is designed around immediate comfort rather than competition-day performance. Its soft, lightweight knit upper and Cloudfoam midsole create an easy everyday shoe for younger wearers, while the pale pink palette gives the running-inspired shape a less technical character.
What Cloudfoam is designed to do
Cloudfoam is adidas’ comfort-focused cushioning family. The brand describes the midsole as a soft, lightweight foam that absorbs impact and creates a pillowy landing for walking, errands and all-day wear. Some Cloudfoam constructions use dual-density zones to balance a softer heel and midfoot with a firmer toe area.
That positioning matters. Cloudfoam shoes can handle casual activity and light exercise, but adidas distinguishes them from specialized running models built around advanced stability or high energy return. The Pure is therefore best understood as an athletic lifestyle shoe: it looks ready to move and cushions daily steps, but it is not presented as an elite training platform.
The IG2423 construction
adidas specifies a regular fit, lace closure, textile upper, textile lining and synthetic outsole. The upper is soft and light enough to make entry easy, while the Cloudfoam midsole supplies the model’s underfoot softness. Wonder Quartz, Zero Metallic and Wonder Orchid combine into a tonal finish rather than sharp, high-contrast color blocking.
The company also states that the upper contains at least 50 percent recycled content. As with other material claims, that percentage refers specifically to the upper and should not be read as the recycled content of the entire shoe. It is one component of the construction, alongside conventional foam, lining and outsole materials.
Details at a glance
- Model: adidas Cloudfoam Pure Kids
- Product code: IG2423
- Colorway: Wonder Quartz / Zero Metallic / Wonder Orchid
- Upper: Lightweight textile knit
- Midsole: adidas Cloudfoam
- Outsole: Synthetic
- Fit: Regular fit with lace closure
- Material note: Upper contains at least 50% recycled content, according to adidas
The Cloudfoam Pure succeeds by being clear about its purpose. It is a lightweight, cushioned option for long school days, travel and casual movement. The streamlined upper keeps the shoe flexible, and the soft colorway makes the athletic form easy to combine with everyday clothing.
Research note: Exact product specifications were checked against adidas’ official IG2423 product page. Technology context comes from the official Cloudfoam guide.
